FOR IMMEDIATE RELEASE

Media Contact:
John Gilvary
510-771-4232
johng@usms.com

U.S. Merchant Systems Introduces “The Competition Crusher” to benefit their merchant clients.

NEWARK, CA - May 14, 2004 - U.S. Merchant Systems, Inc. has teamed up with Fly Free America to provide “The Competition Crusher” travel incentives to their valued merchant account clients. They even secured the exclusive rights to these high value/low cost incentives in the Payment Processing industry.

USMS’s clients can use these travel premium incentives because they will:

· Increase the magnetic pulling power of your ads
· Build value in any product you offer
· Get your sales team excited and close more sales
· Become a great new employee incentive plan
· Up sell or Cross sell your current clients
· Create a great way to get subscribers to renew their service with you
· Act as a major competitive advantage- (Do it now before your competitor does.)
· A great way to thank your clients for referrals-rewarding them and encouraging more of the same

Clients will always remember you for the fun they had on their vacation, bringing them back to you, again and again.

When selling merchandise or services, especially in a competitive environment, every company needs something of value to differentiate themselves from their competitors. One way is to give your client a high perceived value bonus that doesn’t cost you an arm and a leg.

Until recently, travel premiums were mostly used by household names. Companies that have profited greatly from this tremendous sales tool include:

Comcast
American Express
MBNA
Wells Fargo
Mercedes Benz
Auto Nation
The Federal Bureau of Investigation (FBI)
The Calgary Flames

And many, many more.

About the Products:“Fly Free America” - provides 2 complimentary airline tickets when your client books their vacation hotel stay through Fly Free America (Consumer value to $2,000.00).

“Vacation of a Lifetime”- provides a 3 day, 2 night stay at a resort property. Your client only pays the room tax. Fly or drive-either way, it works. (Consumer value to $674.00).

“Passage to Fun”- this fantastic package provides your client 4 Days & 3 Nights of a Luxury Cruise for 2 adults On Carnival or Royal Caribbean Cruise Lines. All meals, Cabin, and ship-board activities are included. Your client just pays port taxes. (Consumer value: $1,198.00 to $1,778.00).